Babyboom guides are a source of important information for parents. Gynaecologists, paediatricians, maternity wards, pharmacies, Babyboom guides are always handed out in person by an industry professional and contain up-to-date feature stories and advertising pages.
Only Babyboom offers a 360° cross-media approach to the consumer. Each of our communication media addresses a specific advertiser goal and related consumer issue. Whether you are looking to build brand awareness, test products or boost your database, there is always a Babyboom medium to satisfy your needs.
At the most opportune moment, we distribute your product, sample, brochure or discount coupons in one of our Babyboom gift packages or by way of a dedicated sampling process. At each key moment, we ensure your product is personally delivered to parents by an early childhood professional.
Babyboom has a high-quality network of framed boards displayed in strategic locations: gynaecologists, paediatricians, day care centres, maternity wards, ...etc. These boards, called Infoboards, emphasize a specific topic and are always accompanied by an advertising campaign related to a chosen topic.
Babyboom websites are an important source of information and exchange for new and expectant parents. They contain over 500 regularly updated articles. Ours are among the most visited websites in the industry, and they are a significant resource for building our databases and distributing our newsletters.
The Babyboom Fair Trade is a must-see event for every new parent. Therefore, it is also a must for advertisers who want to be discovered by consumers with brand new spending habits. The Babyboom Trade Fair is the event that gathers the largest number of parents in the same place and at the same time.
Our representatives regularly visit day care centres, paediatricians, gynaecologists or maternity wards to present new products in the early childhood sector. There is a long-standing relationship of trust between Babyboom and early childhood professionals who always want to hear about the latest innovations.
The Babyboom database allows you to reach parents with your message at the exact moment you want it. With opt-in registrations of nearly 65%, these parents are eagerly awaiting an attractive offer. Based on your choice, e-mail and postal databases are available for rent.
Understanding your target audience is vital when presenting them with your product or service. Our online market research tools and “Help Us Pamper You” service are at your disposal to meet this necessity. Thanks to the strong relationship of trust that exists between Babyboom and the parents, response rates are often phenomenal.
Approximately every two weeks, parents receive Babyboom newsletters which keep them informed on the stages of pregnancy and health topics about young babies and parents. The vast majority of parents expressed their wish to receive as well, dedicated or promotional newsletters from our advertisers and partners.
Just like Babyboom, Dieteo offers a 360° cross-media approach to consumers willing to improve their diet and, very often, watching their weight. We collaborate with dieticians so that each of our media fully meets your expectations and goals.
A Patient Infopack is given by the Dietician and contains discount coupons, small samples, advertiser brochures and Dieteo guide. This Infopack is an important source of information for the patient who therein discovers useful information and, via the guide, topics to assist them in meeting their weight control goals and that answer their general health questions. Advertising pages have a strong presence as well. This guide is given during the patient’s first visit with their Dietician.
Dieteo’s framed display campaigns are placed in waiting rooms or Dieticians’ offices. These boards, called Infoboards, are produced in collaboration with our partners; they include objective, educational information on a specific topic, and are always accompanied by an advertising campaign related to the chosen theme. The Infoboard generates discussion between Dieticians and their patients on the subject at hand.
The Infopad is both a B2B and B2C tool offered by Dieteo. It is a desk blotter pad that makes it possible to convey both scientific information to the Dietician as well as product presentation or discount coupons to the patient. This information is in full view of the professional on a daily basis. The Infopad also enables multi-brand companies to communicate a number of different products on a single medium.
Understanding your target audience is vital when presenting them with your product or service. Our online market research tools are at your disposal to meet this necessity. Thanks to the strong relationship of trust that exists between Dieteo and Dieticians, you can collect crucial information, survey the network and better understand your audience’s expectations and needs.
Because Dieticians always want to be the first to know, Dieteo databases allow you to reach Dieticians and their patients at the exact moment you need. Engage immediately with your strategic target to notify them about a product launch, innovation, research finding or any other nutritional and dietetic information. Based on your selection, e-mail databases are available for rent.
As part of its activities, Dieteo organises a B2B convention in October 2017 for dieticians, nutritionists and all health professionals involved in food and nutrition.
Renowned speakers, hot topic issues and the latest trends are all on the programme.
We distribute your products or samples by hand to Dieticians so that they can have the consumer test immediately. In doing so, the Dietician becomes your product or brand ambassador. Dedicated Sampling allows you to support patients in their weight control goals, helps managing allergies or intolerances, or maintaining a healthy, balanced diet.
Dieteo representatives visit and inform dieticians about our partners and the specific values of their products. There is a long-standing relationship of trust between Dieteo and professionals who always want to hear about the latest trends in the food and nutrition industry.
WEB & NEWS
The website Dieteo.be is a significant resource for building our databases and distributing our newsletters to both professionals and consumers. Approximately every two weeks, patients receive Dieteo newsletters which keep them informed on diet and nutrition, and provide additional support in meeting their goals. A partner can benefit from a presence in this newsletter by presenting a product or referring patients to its website.