Belgium Health Information & Services (B.H.I.S.) is a new member company of the N2com group that develops media under the Dieteo brand to target consumers anxious to improve their health and diet with the help of dieticians and nutritionists.

Dieteo works hand in hand with 64% of the diet consultants in Belgium and communicates with patients by means of a targeted poster network known as an Infoboard, which is strategically placed in waiting rooms.

The Infoboard consists of a poster inserted into an attractive aluminium frame measuring 100 cm x 70 cm and which is divided into 2 parts :

• The editorial (+/- 2/3 of the poster) : it objectively deals with a specific subject of interest to the patient (diet, hygiene, health, ...)
• An advertisement relating to the subject dealt with in the editorial part.

When the campaign is changed, it is possible to carry out a promotional activity “in the field”, such as the distribution of promotional material to the prescribers or the dissemination of additional information.